Hannes, Professor of Geography at the University of West Georgia. “Taking Back the Internet.” From Capital to Commons: Exploring the Promise of a World Beyond Capitalism. University of Bristol. Pp 60-64. /LJS
Couldry and Mejias (2019) have placed capital’s push for ever more data in the darkest light by arguing that capitalism is entering a new frontier of value extraction, where every aspect of life, no matter how mundane, becomes a resource to be mined and then used to exploit the very people who are the source of this information. This emerging ‘data colonialism’ is not presented as simply a matter of privacy; the issue is much deeper and insidious. It is the vision of a new societal order in which the enormous amount of data being produced and collected is used to mould an ever more malleable populace that can be categorized, controlled, and shaped to be maximally aligned with the needs of capital. In the extreme, the creation of a perfectly curated environment for capital would leave practically no room for reflective, autonomous thought, as such autonomy can only come about when our minds have multiple and conflicting sources of information and stimuli to work with. In sum, given the way cyber estate has been developed and put to use, we see that the internet, which was devised as a decentralized network with the explicit intent of sharing information, is increasingly giving way to assemblages/apparatuses working to engineer scarcity, exploit prosumer and gig labour, establish monopolistic/oligopolistic powers, and achieve ever-greater degrees of manipulative control over the consumer and citizen. At the same time, however, the underlying technology on which these arrangements depend is not predetermined. Indeed, there are numerous abstract hacktivist efforts underway today seeking to redirect and reshape the internet and big data in more commons-oriented ways. Looking ahead, there are two related compeerist imperatives linked to decapitalizing cyberspace and harnessing it for the good of the commons: one focuses on expanding commons-based platforms and the other centres on reclaiming control over data. We can start with platforms. A compeerist organization of the internet There are several avenues through which platform capitalism can be challenged. The simplest form is micro-level sabotage, as can be found, for instance, in actively seeking to block ads. The adoption of ad-blocking software has already reached up to 25 per cent in some countries and is estimated to cost online publishers tens of billions of dollars in yearly lost revenue, resulting in a veritable code-based arms-race between ad-blockers and tech-based capital (Davies, 2016). While ad blocking is likely more related to people’s disdain for ads than it is to an internalized commitment to overcoming capital, it shows a notable level of frustration with one of platform capitalism’s favourite revenue models: advertising. More conscious efforts to exit the current exploitative/extractive nature of the internet can be found in active decisions to stop supporting the major big tech corporations that dominate it, for instance by not shopping through Amazon or seeking alternative ways to connect with friends online. As has been well documented, however, actually quitting the Big Five (Alphabet, Amazon, Meta, Apple, Microsoft) is extremely difficult due to the ubiquity of their control over a broad range of the digital economy and beyond (Hill, 2021). Thus, while these immediate efforts to exit capital in the realm of cyber estate are valiant, to truly make a difference they would need to be backed by a massive groundswell of intentional resistance and, equally critical, the establishment of viable alternatives. This need for alternatives is animating a compeerist-aligned push to become more engaged in the service side of the internet. With the tech economy’s exploitation of workers and prosumers, it is an effort that has come to be significantly shaped by the established thinking and experience of the cooperative movement, grounded in the mission to establish functional enterprises that actively circumvent capital and its rationales. Trebor Scholz (2017), a pioneer in rejuvenating the cooperative model for the digital age, has thus proposed challenging capital-centred platforms, apps, and algorithms by replacing these with ones emphasizing the wellbeing of workers, the community, and the environment. This idea has been termed platform cooperativism. Some iterations of platform cooperatives entail traditional, union-oriented organizations seeking to protect the increasingly precarious labour of gig workers, as for instance through the National Domestic Workers Alliance and the California App-Based Drivers Association. Others take the form of producer collaboratives seeking to circumvent middleman platforms. Stocksy, for instance, is a stock-photo enterprise based on co-ownership and profit sharing, while Resonate is a community and artist owned music streaming cooperative. Fairmondo, in turn, is a German user-owned e-commerce site seeking to offer an alternative to Amazon. Commons-oriented labour facilitation platforms are also emerging, such as localized taxi apps or the more expansive Loconomics, a worker-owned platform used by freelancers to find jobs without mediation fees. Along similar lines, and probably the best-known capital-circumventing mediation service was the original Couchsurfing platform, which linked travellers to hosts offering free places to stay. In the realm of social media, despite the particular difficulty of entry due to Metcalf’s law, there are also a number of commons-oriented platforms to point to. Diaspora and Mastodon, for example, aim to be alternatives to Facebook and Twitter, respectively. Both are non-profit initiatives with the mission to create decentralized, cooperatively run platforms to help people connect and organize. An even more ambitious platform cooperative initiative is the French-based Framasoft, which is committed to a wholesale reinvention of the internet’s function by fostering free open-source culture and software, while offering a wide range of commons-based services, including search engines, office management systems, and even social media sites. Platform cooperatives, as the ones just noted, represent a promising effort to establish more just, democratic, and community-oriented digitally mediated services, yet, in the final analysis, they are also faced with daunting obstacles related to the difficulty of competing in a cyber estate environment in which capital has all the advantages. This is especially true if the goal is to actually offer viable alternatives to capital-based platforms, seeing that such an effort would be reliant on significant start-up funds, continuing revenue streams, and, of course, the ingenuity to establish the ‘killer apps’ that people want. While ingenuity is generally not in short supply within commons-based initiatives, the issue of accessing needed funds is more problematic. Given that the use of rents/fees, advertising, and data mining run counter to the ideals of the commons and commoning, many online alternatives to the big-capital platforms fall back to a non-profit model dependent on donor-support and volunteer labour. This is the approach taken, for instance, by the alternative social media sites Diaspora and Mastodon, as well as in many of the commons-oriented mediation services, including the original Couchsurfing platform. As we have seen with digital commons production more generally, however, garnering the needed labour and revenue in this way over a prolonged period has significant limits, not to mention that these donated resources are still predominately linked to capitalist sources. Hence, in the Couchsurfing case, for instance, the lack of a reliable income stream ultimately became untenable as the service boomed in popularity and use. Much to the dismay of its early supporters, the decision was then made to make Couchsurfing a for-profit entity with significant investor buy in. Acknowledging the frustrating dynamics involved in such cases, compeerism, as we know, prefers a commons-centred tactic that actively engages markets in order to circumvent any compromising resource challenges from the outset. Such a strategy means that a more intentional pursuit of market-based income is called for, as is already being done in some commons-based, online services. In this way, the organization behind the Couchsurfing site could have been made into a member-based platform cooperative, staying true to its peer-topeer principles while managing to sustain itself by imposing limited fees, or pay-what-you-can requests, on those who successfully connect to a host. In the case of social media platform cooperatives, in turn, carefully controlled advertising and aggregated data mining could be adopted, for example by making these services only available to other compeerist-aligned actors. In other words, along the lines of peer property, it would be the establishment of an in- and out-group mechanism that determines with whom business can be done, where efforts would be made to establish compeerist-based alliances within an ever expanding yet vetted in-group. Building on this line of reasoning, we can note here that while platform cooperatives certainly have their share of challenges in going head-to-head with capital, they also maintain some inherent advantages. First and foremost is the ability to pursue price competitiveness by not needing to reap big profits for investors. Scholz (2017, p 173) argues that platform cooperatives focused on fair remuneration can achieve business viability by garnering a relatively modest 10 per cent profitability rate, as opposed to the standard 30 per cent espoused by their capitalist counterparts. There are a number of boundary-commoning options that can then be initiated to help achieve this profit target. We will return to the essential area of mutual financial support within the commons-centred economy more broadly in Chapter 7. What we should highlight here, however, is the importance for platform cooperatives to foster and harness the free, open-access resources of the digital commons. Indeed, Bauwens and Kostakis (2014) specifically call for the pursuit and expansion of what they term ‘open cooperativism’, where the burgeoning cooperative and solidarity economy synergizes with the peer-production movement linked to the digital commons. The use of free, open-source code for platform cooperatives is particularly pertinent here as relevant code is often the most fundamental and expensive aspect of platform operations. Yet, to truly leverage the benefits of this resource would, as explained in the previous chapter, ultimately require the institution of a broadly embraced peer-property regime, where profit-focused platforms were forced to work only with their own, internalized, and closed-off capabilities. With time, this arrangement could create a significant market disadvantage for these capitaloriented entities because, as research has shown, environments characterized by collaboration and sharing, especially in areas like code writing and design, are often far superior in generating innovative breakthroughs than those where actors are isolated and information is guarded (Benkler, 2002; 2006). Taking advantage of this protected but internally open digital-commons realm is a strategic imperative for compeerists that we will continue to see highlighted throughout this book.