Neoliberalism creates and relies on racial, gendered, and sexual inequality, but justifies this social inequality as a logical outcome of free choice, personal responsibility, and individualism. By redefining citizenship as ownership and freedom as freedom to consume, neoliberal eco -nomic policies have dismantled social welfare, enshrined a property-based right to privacy, and destroyed public sexual cultures accessible to poor, young, queer, and transgender communities of color. Building on the groundbreaking work of historians such as John D’Emilio, who linked gay identity to the rise of industrial capitalism, I focus on the ways that neoliberalism, in its relation to the culture of what Fredric Jameson has termed late capitalism, celebrates, endorses, and supports some aspects of sexuality, while at the same time limiting, policing, and punishing others. As a rationality, neoliberalism has narrowed the vision of much LGBT political organizing to what Lisa Duggan calls “homonormativity”: “a politics that does not contest dominant heteronormative assumptions and institutions but upholds and sustains them, while promising the possibility of a demobilized gay constituency and a privatized, depoliticized gay culture anchored in domesticity and consumption.” Mainstream gay advocacy organizations have pursued individual and family-based rights and turned away from liberationist or radical demands for dismantling oppressive systems or promoting sexual freedom or pleasure. We can see this vision reflected in the primary goals of the national movement through the 2010s: same-sex marriage and family recognition rights, market/cultural visibility, access to the military, and hate crime/safety legislation. The following three cases show how homonormativity has guided the mainstream LGBT rights movement for the past three decades. Privatization of Social Services: Gay Marriage/The Welfare Queen A February 15, 1976 New York Times article entitled “ ‘Welfare Queen’ Becomes Issue in Reagan Campaign,” began: “Few people realize it, but Linda Taylor, a 47-year-old Chicago welfare recipient, has become a major campaign issue in the New Hampshire Republican Presidential primary.” The term “Welfare Queen” was popularized by Ronald Reagan in his 1976 stump speeches, where he used it to describe a poor black woman on welfare who was purportedly “cheating the system.” The figure helped to rally support and justification for the massive cuts to welfare and social services that Reagan pursued. The “welfare queen” trafficked in older iconographies of poor black women’s deviant sexuality that were reinvigorated after the 1965 Moynihan Report on the gendered and sexual “pathologies” of the black family. The Report depicted black single mothers as sites of “unrestrained sexual behavior”—and thus responsible for their own poverty. Relying on and reviving these imaginative links between race, poverty, and (sexual) pathology, the image of the “Welfare Queen” played a central role in portraying the poor as greedy, not needy. Harnessing sexual deviance to racialized poverty, the image helped shore up public support for the privatization and elimination of social services (in spite of the fact that most who needed welfare and child assistance were and are white).This image continued to do its work in the post-Reagan era. The 1996 Personal Responsibility and Work Opportunity Reconciliation Act, for example, dramatically cut funding to basic safety net programs and ended “welfare as we know it,” as Bill Clinton pledged. After public debate about welfare “abusers,” the act replaced Aid to Families with Dependent Children with Temporary Assistance to Needy Families and required welfare recipients to take low-paying jobs to qualify for benefits (workfare). It also aimed to limit the number of children women on welfare could have, adding “family caps” to benefits and giving extra money to US states that reduced the number of “out-of-wedlock” births without increasing abortions. The Act also supported state abstinence-only education programs (that have roots in much longer eugenic histories of the sterilization and reproductive control of poor women of color). As Priya Kandaswamy argues, “Although the law had negative impacts on a wide array of women, support for the law was framed specifically as a means of disciplining sexually promiscuous, lazy black (and more recently Latina) ‘welfare queens’ who supposedly used government assistance to live outside the confines of both the labor market and the hetero-patriarchal family.”8This history shows the connection between disciplining the racialized poor as sexually deviant and marshaling public consent for the neoliberal decimation of public assistance. The pathologization of non-(hetero)normative racialized sexualities justifies a central component of neoliberal policy: limiting and privatizing welfare benefits. By propagating an image of the underserving (and hypersexual) welfare mother, and linking social support to normative sexuality, these acts endorsed anti-queer (and anti-feminist) policies such as abstinence until marriage, heteronormative marriage and family forms, and control over the reproductive futures of “undesirable” populations (poor people, indigenous people, people of color, queer people). As Cathy Cohen argues, “many of the roots of heteronormativity are in white supremacist ideologies which sought (and continue) to use the state and its regulation of sexuality, in particular through the institution of heterosexual marriage, to designate which individuals were truly ‘fit’ for full rights and privileges of citizenship.”9Such arguments are ongoing: between2005 and 2015, federal programs privatizing carework (within the family) and cutting state support for poor mothers and children provided $150 million a year to promote “healthy marriages” and “responsible fathers.” For many queer critics, because marriage promotion is one way that non-normative gender and sexuality—particularly the sexualities of black and poor women—is disciplined by the neoliberal state, the mainstream LGBT movement’s emphasis on same-sex marriage was disappointing. Critics such as Michael Warner have long argued against state regulation in the form of marriage. In this most recent instantiation, the neoliberal withdrawal of public social support serves as an incentive to seek marriage as the source of care, support, and resource protection. As Cohen writes, “Same-sex marriage, far from ending ‘marriage as we know it, ‘preserves a narrow system for the distribution of benefits that is tied to heteronormative understandings of the family. It allows the state to continue to shift its responsibility for the well being of its citizens to some private form we label the family.”10In this context, the LGBT movement’s emphasis on same-sex marriage must be viewed as the success of neoliberal policies that offer marriage as a privatized solution to peoples’ needs for childcare, healthcare, economic stability, and social recognition. In the 2015 US Supreme Court case granting same-sex couples the right to marry, the Court argued that the right to marry is foundational to individual autonomy, liberty, and personal choice; that marriage “fulfils yearnings for security, safe haven, and connection that express our common humanity”; and that marital status is the legitimate basis for both social recognition and material and state benefits, including inheritance and property rights, spousal privileges, medical decision-making, adoption rights, workers’ compensation benefits, health insurance, and child custody and support benefits.11Justice Anthony Kennedy concludes the opinion: “No union is more profound than marriage, for it embodies the highest ideals of love, fidelity, devotion, sacrifice, and family. . . [The petitioners’] hope is not to be condemned to live in loneliness, excluded from one of civilization’s oldest institutions. They ask for equal dignity in the eyes of the law.”12Like other LGBT family-making strategies such as transracial and transnational adoption, new LGBT family rights are historically dependent on neoliberal transformations: the dismantling of social services, a shrinking social safety net, US migration and labor flows, and the racialized criminalization of poverty.13The call for the “dignity” of gay and lesbian marriage, like other pleas based on sexual respectability, depends on the regulation and policing of others—often the reproductive futurity of poor, queer, people of color. Such neoliberal family politics affirm the health and humanity of some, while helping to justify surveillance, exclusion, and poverty for others. In May 1982, the New York Times Magazine ran an essay called “Tapping the Homosexual Market,” in which Karen Stabiner reported that advertisers were now “wooing . . . the white, single, well-educated, well-paid man who happens to be homosexual.” As Katherine Sender details, this new “pink market” was prompted by market research that seemed to point to the wealth of gay men and lesbians; in the early 1990s, Overlooked Opinions, a gay-marketing firm, claimed the American gay and lesbian market was worth $514 billion. Throughout the1990s, gays and lesbians were described as ideal consumers: affluent, well-educated, fashionable, and “DINK” (double-income, no kids). As a 1995 article had it, “The gay and lesbian market is an untapped gold mine. Because gays are highly educated and usually have no dependants, they have high levels of disposable income. And because these consumers are disenfranchised from mainstream society, they are open to overtures from marketers.” Recoding citizens as consumers, neoliberalism proffers privatized consumption as its model of citizenship and community. In a neoliberal world, “freedom is reduced to choice: choice of commodities, of lifeways, and, most of all, of identities” while politics is treated as a “personal trait or lifestyle choice. . . measured increasingly by the capacity to transact and consume.”16The rise of the so-called “pink market” made gay men and lesbians visible as consumers and offered limited recognition to those who might “voice their politics through their spending.”17In this form of consumer citizenship, LGBT politics aligns with market politics: good citizens, as David Evans notes, are those who express their identities and politics through the purchase of lifestyle commodities. The ever-expanding marketplace of such goods and services has transformed sexual identities and communities throughout the US. For these reasons, LGBT communities cannot be understood as oppositional to capitalism. Instead, capitalism “depend[s] on and generate[s] community,” and communities—even alternative ones—can be “deployed to . . . facilitate the flow of capital.”18The growth of niche markets and consumer lifestyles is a boon for late capitalism. But it is less clear that the rise of the pink market has had positive effects for the majority of LGBT/queer people. Indeed, although marketers and the media paint gay men and sometimes lesbians as an affluent elite, research from at least the mid-1990s shows that this is a pernicious myth. As Amber Hollibaugh and Margot Weiss point out, research from 2013 revealed that bisexuals, lesbians, and gay men experience higher rates of poverty then heterosexuals. One in four bisexuals receive food stamps, more than one in five LGBT people who live alone report an income at or below the poverty level. In 2013, 2.4 million LGBT adults did not have enough money to feed themselves or their family. Poverty is compounded by sexism, racism, trans -phobia, disability, and other forms of structural oppression: people of color, trans people, and women—especially those who have a disability, live in rural regions, and are older—are much more likely to be poor. A 2011 study showed that trans people are four times more likely than the general population to live in poverty, and poverty rates among transgender people of color are particularly high—34 percent of black and 28 percent of Latina/o transgender people have household incomes of less than $10,000 per year. A lifetime of discrimination and criminalization renders LGBT people more vulnerable to the precarious conditions that face so many today struggling in the aftermath of neoliberal restructuring: living paycheck to paycheck, with limited opportunities to care adequately for oneself and one’s kin, threatened by criminalized poverty and economic precarity. The myth of gay affluence, which promotes the image of the acceptable gay consumer-citizen, blots from view the many LGBT people “who are manual workers, sex workers, unemployed, and imprisoned,” queer and trans youth thrown out of their homes, homeless adults, and trans and queer poverty. When LGBT people are only visible in the marketplace, non-white, non-middle-class, non-gender normative queer and trans people are shut out or rendered invisible; when LGBT politics is formulated around the desires of the consuming citizen, the neoliberal policies that keep so many LGBT/queer people precarious remain in place. The mainstream LGBT movement assists with this when it welcomes multinational corporations to sponsor pride parades or celebrates gay consumer or popular cultural achievements while ignoring the needs of the LGBT/queer poor and working-class people who make the rainbow paraphernalia and work in low-wage service or retail jobs and street economies in gay neighborhoods.20When LGBT activism has promoted the gay consumer-citizen at the cost of more radical and marginalized voices, it has sought political goals that benefit the wealthiest LGBT people at the cost of most. In December 2010, the New York Times reported that “After 30 Years, Times Square Rebirth Is Complete.” The project was a success. “Crime is down significantly from the days when pimps, prostitutes, drug addicts and dope pushers prowled Times Square and the Deuce, as that stretch of 42nd Street was known. The number of tourists is up 74 percent since 1993,to an estimated 36.5 million last year Morgan Stanley, Allianz Global Investors, Viacomand Condé Nast now make their corporate homes there. And while many billboards in Times Square were blank in 1979, today the area is a kaleidoscope of moving images depicting financial institutions, automakers and fashion houses, with the best spots on 1 Times Square’s facade commanding as much as $4 million a year in rent.” Tim Tompkins, president of theTimes Square Alliance, told the Times that while “this place represents . . . the epitome of free-market capitalism . . . its transformation is due more to government intervention than just about any other development in the country.” The upward state redistribution of resources in the form of tax incentives and corporate welfare that defines “free-market” neoliberalism has had profound effects on US LGBT life. Begun in 1980, the Times Square 42nd Street Development Project follows similar paths to other US urban redevelopment projects.21The state condemned land parcels, evicting and razing businesses, and offered developers large property tax abatements and benefits such as zoning law changes to build new luxury skyscrapers and shopping malls. These transformations recreated the city as a landscape of consumption, orientated toward tourists and shoppers. Although gentrification in urban centers is not new, in the 1970s and 1980s neoliberal policies connected redevelopment to the privatization of other formerly public goods and services(education, healthcare, the arts, and even public parks). Newly privatized spaces of consumption drove out residents who could no longer afford to live where they worked. Rather than “gentrification,” Martin Manalansan encourages us to use the phrase “neoliberal urban governance” to describe these processes, emphasizing that such transformations are not organic, but are orchestrated and enforced by the corporations and property owners who profit fromthem.22The redevelopment of Times Square has resulted in the destruction of public sex cultures. Samuel Delany writes about the old Times Square—the sex workers, peep shows, and cruising places that redevelopment replaced with family- and tourist-friendly shopping experiences. Starting with the 1985 criminalization of bathhouses in New York City, Delany writes, “a notion of safety” ushered in safe sex, safe neighborhoods, safe cities, and safe (that is, committed and monogamous) relationships. “In the name of ‘safety’ ” (or family values), developers, with city support, destroyed the publicly accessible institutions that supported unplanned and complex social and sexual encounters between different kinds of people—especially the cross-class and interracial intimacies that make for a thriving public sexual culture.23Delany’s workmakes clear that the “Disneyfication” of Times Square was not about safety, but about profit-making. In 1993, New York City began implementing more extensive “quality-of-life” interventions. Police targeted minor offenses such as jumping subway turnstiles, panhandling, and loitering. The next year, Mayor Rudolph Giuliani introduced new zoning policies to restrict strip clubs and erotic video stores and theaters to isolated nonresidential neighborhoods, prohibiting their proximity to schools, houses of worship, and other similar commercial establishments. By the end of the decade, Michael Warner warned, “a pall hangs over the public life of queers. . . . As in other US cities, sex publics in New York that have been built up over several decades—by the gay movement, by AIDS activism, and by countercultures of many different kinds—are now endangered by a new politics of privatization.”24The commodification of urban space meant that sexual cultures—including gay spaces—have been increasingly reduced to privatized spaces of consumption. Gay neighborhoods such as New York City’s Village or San Francisco’s Castro became tourist attractions and shopping/entertainment enclaves, capitalizing on the image of gay and lesbians as affluent, stylish consumers and taste-makers. Rather than representing vice or perversity as they had for most of the twentieth century, gays at the turn of the new millennium, David Bell and Jon Binnieargue, were increasingly “cast as model citizens of the urban renaissance, contributing towards the gentrification of commodifiable cosmopolitan residential and commercial areas.”25At the same time, spaces for queers of color, queer youth, or poor queers—such as New York City’s Chelsea piers—were razed and replaced with locked and gated parks and new condominium complexes. Redevelopment “is about fencing off unwanted colored [and queer] bodies,”Manalansan writes, yet, rather than a target for intervention, it is celebrated by much of the LGBT press as “positive outcomes and developments for all queers.”26Like the rise of the same-sex marriage movement and the gay consumer-citizen, the reorientation of cities toward the wealthy obscures the queer poor people, street youth, people of color, people with disabilities, and trans people shut out from acceptable neoliberal citizenship. In cities across the US, LGBT activism since the 1980s has pitted the interests of white gay (and lesbian) middle-class residents/property-owners against young, queer and trans people of color, using “safety” as the language of power. In her history of gay and lesbian anti-violence activism, Christina Hanhardt shows how gay visibility and community has been used to justify the policing, targeting, and profiling of those assumed to be dangerous. In these imaginaries, wealthy gay consumers are good investors, cruising spaces and sexual zones should be privatized, and poor queer people, people of color, youth, trans people, and people with disabilities are rendered “risky,” detrimental to “quality of life” and a potential threat to capital. We therefore cannot look only at gains in “cultural visibility” for LGBT people to measure political and social progress. Historically, increased media visibility has been “directly connected to the criminalization of black people, trans people, people of color, and people doing sex work,” Reina Gossett argues, because visibility projects tend to reinforce existing modes of sexual respectability.27This same dynamic exists today: the rise of media representations of trans women of color in 2014 and 2015, Gossett argues, corresponds to the highest recorded murder rates of those same women. LGBT campaigns for visibility—in the form of media visibility, marketing recognition, new gay-orientated business developments, or social recognition—have depended on the invisibility, criminalization, and abjection of queered others. As such, they have benefited from and reinforced neoliberal capitalist restructuring: the massive cuts in social programs (and their incomplete replacement by non-profit organizations shored up by corporate and major donor philanthropy), the privatization of public institutions and spaces, and the coercive policing of immigrant, racialized, and criminalized bodies that have occurred alongside the development of gay and lesbian commercial marketplaces and neighborhoods. As with marriage rights and consumer citizenship, gay gentrification marks the triumph of the neoliberal distortion of gay liberation and social justice movements from the 1960s. As Duggan argues, in the era of New Homonormativity, “ ‘equality’ becomes narrow, formal access to a few conservatizing institutions, ‘freedom’ becomes impunity for bigotry and vast inequalities in commercial life and civil society, the ‘right to privacy’ becomes domestic confinement, and democratic politics itself becomes something to be escaped . . . Welcome to the New WorldOrder!