Free beta access. 50 free AI tokens each week. Optional top-ups available. See what is included
Opening Word document…

This isn't a random missed prediction- Bataille's failure to anticipate hedonistic capitalism invalidates his entire sociology

GOUX , PhD, 90

(JEAN-JOSEPH, Laurence H. Favrot Professor Emeritus of French Studies @ Rice Yale French Studies, No. 78, On Bataille (1990), pp. 206-224)

Along with this "postbourgeois" capitalism that at once contra- dicts Bataille's sociological interpretation and confirms his on- tological vision, explode the sociocultural contradictions of cap- italism. Daniel Bell has convincingly shown that with the develop- ment of mass consumption and mass credit (which he situates in the 1930s) the puritan ideology of early capitalism entered into contra- diction with an increasingly hedonist mode of consumption favored by capitalism. The entrepreneur's need to revive seduction, to re- spond to competition with promises of evermore complex pleasures, inscribes him in a consumerist ideology directly at odds with the "bourgeois" virtues of sobriety, thrift, and hard work that had assured the development of production. In this way, the strict moral confines necessary for production enter into contradiction with the ethical liberation (even moral license) necessary to consumption.8 Bataille does not seem to have foreseen this conflict born of abundance and the extraordinary sophistication of production. The Weberian image of capitalism that he maintains, the slightly obsolete conviction that Franklin's precepts of economy and sobriety represent capitalism's morals in its pure state, seem to indicate that Bataille did not imagine the paradoxical situation of postindustrial capitalism where only the appeal to compete infinitely in unproductive consumption (through comfort, luxury, technical refinement, the superfluous) allows for the development of production. (218-9)

Sign in to recut, update, or save this card.