Trademark reform helps the economy flourish

[Austin, S. Economics, B.A. Philosophy, Syracuse University, 10/23, Boston University Law Review, “INCORPORATING A DEPOSIT MECHANISM INTO THE DIGITAL MILLENNIUM COPYRIGHT ACT TO FIGHT ONLINE COUNTERFEITING IN E-COMMERCE,” https://www.bu.edu/bulawreview/files/2023/10/CHURCH.pdf, accessed: 07/11/2024, shl]

CONCLUSION

Trademark law is a vital tool of modern society that helps consumers make efficient choices and allows proper competition to promote societal needs. Eretail has also grown and flourished of late, revolutionizing the way consumers shop. Its ability to increase consumer options and facilitate easier access to the market is unparalleled. Unfortunately, the positives of e-retail coexist with important and costly negatives. Chief among those is counterfeit goods. E-retail has made sales of counterfeit goods much easier, just as it has made sales of legitimate goods easier. The massive initial benefit of e-retail, along with its potential to create future compounding benefits, means that the governing legal framework must strike a balance that both fights counterfeits and also does not overexhaust the resources of e-retail platforms.