Trademarks distinguish goods or services from other entities
Deel, American Public University Business School associate professor,23
[Gary,07/13/2023, American Public University, “What Is Intellectual Property Law? And Why Does it Matter?”, https://www.apu.apus.edu/area-of-study/security-and-global-studies/resources/what-is-intellectual-property-law/#:~:text=IP%20Laws,variety%20of%20products%20and%20services, accessed 7/11/2024, LR]
Trademarks
A trademark is a protection for a word, phrase, symbol, or design that is used to identify and distinguish the goods or services of one person or entity from those of others.
There are two main types of trademarks: trademarks and service marks. As the names imply, trademarks are used to identify goods, while service marks are used to identify services.
For example, the Nike “Swoosh” is considered a trademark, while the McDonald's “Golden Arches” are considered a service mark. But they both carry the same legal protections.