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APS is NOT what they are---it concludes constant discussions of death are bad.

APS ‘16. Association for Psychological Science, “Fear of Death Prompts Leaders to Look Towards the Future,” https://www.psychologicalscience.org/news/minds-business/fear-of-death-prompts-leaders-to-look-towards-the-future.html, acc 7/20/24, aun

Of course, constantly reminding people of their impending deaths is not necessarily a great long-term business strategy. In a new review on terror management theory, psychological scientists Jacob Juhl (University of Southampton) and Clay Routledge (North Dakota State University) find that reminders of death can provoke anxiety and harm psychological well-being.

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