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CHRIS COCHRAN 2019 1 The author is a May 2018 graduate of theSMU DedmanSchool of Law. He would like to thank everyone who assisted him in the preparation of this article.IT’S “FUCT”: THE DEMISE OF THE LANHAM ACT https://law.unh.edu/sites/default/files/media/2019/03/cochran_its_fuct-_the_demise_of_the_lanham_act.pdf

The lanham acts purpose is to guard trademark owner against trademark infringement and unfair competition, and the public against confusion and inaccurate While the unconstitutionality of the disparagement and immoral or scandalous provisions does not affect this purpose, the analyses invoked by the Supreme

Court and U.S. Court of Appeals for the Federal Circuit may. As this article demonstrates, these analyses also apply to several other provisions of the Lanham Act. If challenged, courts may find these other provisions also unconstitutionally violate First Amendment freedom of speech principles. If that occurs, marks capable of infringing or causing confusion will flood the market, severely undermining the stated purpose of the Lanham Act. Courts need to construe statutes narrowly to preserve their constitutionality and, where possible, adopt a saving construction of the provisions of the Lanham Act to prevent this result. Although the Federal Circuit refused to find a saving construction of the immoral or scandalous provision in Brunettia Where possible, courts should in provisions to match already existing judicial analyses. Since application of the obscenity limitation to the immoral or scandalous provision is reasonable, if the government correct. This limitation is necessary not only to protect the marketplace from the proliferation of offensive marks but also to set the tone to save the Lanham Act from an apocalyptic meltdown.

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