Strong enforcement of copyright is important for both consumer and business confidence.
Andrius Plepys 02. Research associate, MSc Environmental Mgt Policy. “Software Renting - Better Business, Better Environment: The Case of Application Service Providing (ASP).” IEEE Xplore. 2002. https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=1003238. Accessed July 6.
Government can also play an important role in creating more favourable market conditions for the ASP services. Several areas are important, such as further development of ICT Mastructure, liberalisation of telecommunication markets, adoption of consumer protection and environmental product policies. By liberalising the telecommunication markets the government can effectively promote competition and reduce service prices. Governments can assist creating higher consumer and business confidence by a stronger enforcement of privacy rights and copyright protection. Governments can also contribute to the confidence building by showing an example of using application renting (ASP) services for their own activities.