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It’s a plethora of laws and agencies.

Paul D. Supnik 2K, past Chair of the Association’s Intellectual Property and Entertainment Law Section, May 2000, “Check Marks,” Los Angeles Lawyer, Vol. 23, Lexis, kav

Such considerations regarding the product's expected life are merely one area in which a trademark audit will involve the broader issue of the company's plans. Trademark protection involves a plethora of trademark laws and enforcement agencies around the world. Federal and foreign registrations are typical, but for some marks state registrations are also beneficial. 2 Additionally, many companies have a variety of marks and markets.

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