E-commerce companies enforce the patriarchal system and separate women’s work into profit-earning work and at-home work
Faiz et al. 19, Magister Management Department, Universitas Pembangunan Nasional “Veteran” Jawa Timur (Tara Boyhan [Health Management, University of Notre Dame], Wilma Cordelia Izaak [Management Department, Universitas Pembangunan Nasional “Veteran” Jawa Timur], Indrawati Yuhertiana [Management Department, Universitas Pembangunan Nasional “Veteran” Jawa Timur], and Tri Kartika [Accounting Department, Universitas Pembangunan Nasional “Veteran” Jawa Timur], “A Literature Review: Women's Equality in the ECommerce Information Technology Industry in the Digital Age in Developing Countries,” Proceedings of the 2nd International Conference on Economics, Business, and Government Challenges, p. 3-4, https://eudl.eu/pdf/10.4108/eai.3-10-2019.2291828) MR
According to Hou, (2014) online media have not touched the balance between men and women in accessing technology. Indonesia has a female population that is still below men but with a figure that is not too far away, but the percentage of gender gap in technology is still greater than the percentage ratio of population based on gender. This is supported by data owned by the Indonesian Information and Communication Technology Creative Industry Society or Masyarakat Industri Kreatif Teknologi Informasi dan Komunikasi Indonesia (MIKTI) together with BeKraf, it appears that the majority of start-up companies in Indonesia were founded by men (91.18%), while women only accounted for 8.82% of the total founding. According to Hilbert (2011), there is a tendency for women to experience technophobia compared to men. Existing stereotypes also help shape this phobia pattern. One of the stereotypes in Indonesia related to the role of women in the world of work, women still portrayed as being gentle and unable to handle the various roles and tasks that have been dominated by men. Gender stereotypes about the information technology industry also create the myth that men are better at dealing with "hardware" technological problems that require logic and mathematical concepts. This stereotype assumes that women are better at human skills about "nurturing, emotional expression, and communication activities" while men are better at "instrumental and task-oriented jobs" (Widjajani, 2013).
Taken from Business Insider Singapore, shows that men occupy 65% of management positions in the e-commerce industry and the rest are only filling by women. In the head-level position, the number of women is almost equivalent to men, which is 55% for men and 45% for women. In the VP-level position, the number of men is 61%, while women must be satisfied with the number of 39%. The higher the level, the further the woman lags, conical upwards. In SVP-level, men reach 80% and women occupy the rest. Then in the C-level position which becomes the top position in a company, women only reach 17% and men so dominate up to 83%. In addition there is a description of the way women work as dualism: home vs. work, IT vs. work emotion, intuition vs. analysis, and so on (Nielsen in (Widjajani, 2013). These stereotypes because the hierarchical structure in the IT world to be dominating by men at the top level, while women occupy low-level positions.