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US pressure over copyright piracy almost escalate to trade war in the early 1990s – China now is economically strong and will be unwilling to back down in face of new pressure

Chow 2k, Professor of Law, The Ohio State University College of Law; B.A., 1979 Yale College; J.D., 1982 Yale Law School, Secretary for the China Anti-Counterfeiting Coalition [Daniel Chow, January 2000. “COUNTERFEITING IN THE PEOPLE’S REPUBLIC OF CHINA”, Washington University Law Quarterly, vol. 78, no. 1, https://openscholarship.wustl.edu/cgi/viewcontent.cgi?article=1427&context=law_lawreview] RH

If counterfeiting continues to increase, the costs associated with counterfeiting will eventually outweigh the benefits of producing or selling the brand in China. At that point, brand owners will be confronted with the choice of discontinuing the brand in China or rethinking their current approach. Brand owners may take the drastic step of curtailing or withdrawing their investments from China or brand owners and foreign governments may adopt a confrontational approach with China. If brand owners and foreign governments attempt to pressure China with confrontational tactics, it is unclear that such an approach will achieve positive results in reducing counterfeiting.178

[Footnote 178: Attempts by the United States to pressure China over copyright piracy issues in the early 1990s almost led to a trade war on two occasions with both sides refusing to back down. See supra note 27. A trade war was averted by last minute maneuvering, but because China has made significant economic progress since the early 1990s and is in a stronger economic position in relation to other nations, China may be unwilling to back down in face of new pressures from the United States or other foreign governments over counterfeiting issues.]

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