Recent Chinese efforts thumps AND they won’t get angry

On June 16, the Guangzhou Intellectual Property Work Leading Group Office led a joint task force to crack down on infringement and counterfeiting around Guangzhou Railway Station.

In recent years, China has stepped up its efforts to combat counterfeit goods by strengthening laws, raising fines, and utilizing technologies like big data and artificial intelligence to improve surveillance of such activities.

Additionally, the government has intensified efforts around international collaboration and exerted pressure on e-commerce companies to enact more stringent verification and review procedures.

This latest crackdown on fake luxury goods in Guangzhou involved market supervision and public security departments from both city and district levels, as well as inspections of several major markets. Seventeen cases were filed in total: nine administrative and eight criminal.

Around 7,600 items suspected of infringing on the trademarks of brands like Hermès, Dior, Louis Vuitton, Gucci, and Versace were seized.

Earlier this year, it was reported that French luxury group LVMH was in talks with ByteDance Ltd. regarding concerns around the selling of counterfeit luxury goods on TikTok, the most popular short video sharing platform globally. Over the years, brands have been exploring new ways of preventing the spread of counterfeits, including using blockchain and other technologies.