No link – plan’s standard is identical to current brick and mortar businesses – it’s not an increase in costs

Additionally, there has been discussion that this bill would negatively impact small business owners.[26] In my opinion, this is no more burdensome, and perhaps less so, than any paperwork that might be required for a small business to operate in a brick-and-mortar setting and in the long run can protect a small business, particularly with just a few product lines or trademarks whose business line could be destroyed very quickly by counterfeits.

Finally, some argue that this bill would hurt e-commerce platforms by giving trademark owners “absolute control over online marketplaces”.[27] The current state of law for brick-and-mortar stores, malls, and flea markets requires that those making profit and creating a space for third party sellers have to exercise some responsibility toward their structures and marketplaces that they have created,[28] SHOP SAFE extends a similar and appropriate framework on e-commerce providers, not giving them control, but requiring them to have reasonable response for the safety of consumers.

The impact of this bill if signed into law should be significant to work toward a better balance of the duties and responsibilities of IP owners and online marketplaces regarding the sale of goods bearing a counterfeit trademark by third party sellers.