There is overwhelming noncompliance – most policies are window dresing
Dr. David Shepherd, et al, 2023 – Senior Lecturer, School of Criminology and Criminal Justice, University of Portsmouth, United Kingdom. “PRACTICES USED BY ONLINE MARKETPLACES TO TACKLE THE TRADE IN COUNTERFEITS” World Intellectual Property Organization Advisory Committee on Enforcement, 11/24,
//DH
The study finds that just eight of the 50 sampled marketplaces have coherent anti-counterfeiting strategies in place and all eight passed the compliance test. Four of these marketplaces are generalists, which sell a wide range of products, and their anti-counterfeiting strategies are based on a wide range of administrative controls. The other four are specialists and their control strategies are based on inspecting and verifying the authenticity of products.
The other 42 marketplaces do not have coherent strategies in place and 60 per cent failed the compliance test. Some are indifferent to the counterfeit problem. Others are simply engaged in window-dressing, that is their actions fall short of the values and intentions proclaimed in their policies. The social media sector is notably deficient in delivering on its own policies. The investment in anti-counterfeiting strategies falls well short of that required to serve the sector’s business model.