Online platforms have the tech to solve – they just aren’t implementing it
Stephen Lamar, 2023 - American Apparel & Footwear Association President and CEO. Statement to the US Senate Committee on the Judiciary, IP Subcommittee, “Back to School with the SHOP SAFE Act: Protecting Our Families from Unsafe Online Counterfeits” 10/3, https://www.judiciary.senate.gov/imo/media/doc/2023-10-03_-_testimony_-_lamar.pdf //DH
Interestingly, some of the same platforms that end up hosting counterfeiters are themselves pioneering amazing technological advancements that can put up more effective roadblocks against illicit actors. Many of them talk about their zero tolerance for counterfeits – a value that is commendable. But we’ve been hearing that for years while this counterfeit epidemic has been allowed to flourish. We are past the time to talk, and it is now time to update and create stronger federal incentives appropriate for the ecommerce eco systems – and consistent with what we have in the physical world. We must now convert those words into actions.