Brand registration tools haven’t reduced counterfeiting
Kari Kammel, 2023 - Director of the Center for Anti-Counterfeiting and Product Protection (“the A-CAPP Center) at Michigan State University. Statement to the US Senate Committee on the Judiciary, IP Subcommittee, “Back to School with the SHOP SAFE Act: Protecting Our Families from Unsafe Online Counterfeits” 10/3, https://www.judiciary.senate.gov/imo/media/doc/2023-10-03_-_testimony_-_kammel.pdf //DH
Many platforms have created extensive tools for brands to register their marks (a type of recordation), work to identify counterfeit listings for take down efforts, and collaborate with law enforcement agencies and intellectual property rights owners.38 While I referred to these activities in 2020 and 2021, we have not seen a decrease in counterfeit sales online, but the opposite with intellectual property rights owners’ frustrations growing and more consumers in the U.S. being exposed to the purchase and sale of counterfeit goods.