Brands’ self-interest maintains cooperation after liability

STEPHEN LAMAR: I think if -- if SHOP SAFE were to become law, I think you would still have very, very robust brand platform collaboration and cooperation. That's been going on for a number of years. That will continue to go on regardless of the shifting of the liabilities. Because it's in the brand's own interest to continue to make sure that their platform partners are educated.

At the same time, the platforms need to avail themselves of the public information that's out there. For example, trademarks are filed with the Patent and Trademark Office, which is what the legislation talks about. So, you know, relying on a US government body that is the central repository of trademarks in the United States, I don't think it's a difficult ask.