Anti-counterfeiting cooperation is low now
Helena Rother, 2023 - senior associate, Communications and Research, at the International Trademark Association “Evaluating corporate anti-counterfeiting efforts after the pandemic” World Trademark Review, 9/29,
//DH
The data suggests that in-house legal teams work closely with law enforcement and government/legislative bodies. However, collaboration with brand owners in their same industry, brand owners in other industries, logistics/freight organisations, and payment and search engines is lacking. Just over half of all respondents said their organisation collaborates with other brand owners in anti-counterfeiting matters either frequently or very frequently, while a further two-fifths collaborate less often. In addition, more than one third of respondents reported no collaboration with brand owners in other industries.
A similar proportion said they do not collaborate with logistics/freight organisations and payment providers. Moreover, information about whether and to what extent in-house legal teams are collaborating with other stakeholders to fight counterfeiting remains low. Survey respondents expressed a high degree of uncertainty about whether they collaborated with various stakeholders. Reasons given for not collaborating include a lack of access to people in charge of anti-counterfeiting activities and lack of awareness about opportunities for collaboration.