Repeat infringer requirements are vital – otherwise the sellers will keep doing it
Stephen Lamar, 2023 - American Apparel & Footwear Association President and CEO. “Back to School with the SHOP SAFE Act: Protecting Our Families from Unsafe Online Counterfeits” Answers to Senators’ questions, 11/7, https://www.judiciary.senate.gov/imo/media/doc/2023-10-03_-_qfr_responses_-_lamar.pdf //DH
o Stronger repeat infringer policies are a must. For example, as we shared in our 2023 NML comments, “…one seller recreated an Instagram account 11 times using the following [username], [same username]2, [same username] 3, etc. This was the same seller, with the same pictures promoting the same counterfeit goods that the brand needed to continue to report in all the ways required by Meta across all channels and all infringements. After seven rounds of enforcing, the seller made his account private, and the team had to privately follow the seller to collect evidence before submitting.” More can be done with existing reports and all the information, data, and learnings that platforms hold from brands right now. A seller should not be allowed to use the same username 11 times and it is on the brand to devote large resources to find, flag, and plea for enforcement.