Counterfeits reduce consumer trust – threaten the viability of any platform that sells them
PYMNTS, 2024 - PYMNTS is a recognized global leader for data, news and insights on innovation in payments and the platforms powering the connected economy. “eCommerce Marketplaces Crack Down on Fakes to Boost Consumer Trust” 3/29, https://www.pymnts.com/news/ecommerce/2024/ecommerce-marketplaces-crack-down-on-fakes-to-boost-consumer-trust/ //DH
Counterfeits on eCommerce platforms can have a negative impact on consumer spending and engagement. When buyers unknowingly purchase counterfeit products, they may feel deceived and lose confidence in the platform’s ability to provide authentic goods, leading to decreased loyalty and repeat purchases. Additionally, counterfeit products often fail to meet quality standards, resulting in dissatisfied customers who may share their negative experiences, damaging the platform’s reputation and deterring potential buyers.