Deepfake AI can cause detrimental harm to business
Jackson ’23 – (Amber, Deputy Editor for BizClik Media's Technology Portfolio, working as a writer and freelancer for the past five years, wrote for several online magazines previously, has a Masters degree in Film Studies, “The rising tide of deepfakes as AI growth cause concern”, 10/13/23, Cyber Magazine, https://cybermagazine.com/technology-and-ai/the-rising-tide-of-deepfakes-as-ai-growth-cause-concern)
IT decision makers consider the increase of AI as an area of concern, as business leaders fail to grasp the potentially devastating impact that this technology could have on businesses, if used unethically.
Deepfakes are inevitably becoming more advanced, which is making it harder to spot and stop those that are used with bad intentions. As access to synthetic media technology increases, deepfakes can be used to damage reputations, fabricate evidence and undermine trust.
With deepfake technology increasingly being used for mal-intent, businesses would do well to ensure that their workforce is fully trained and aware of the risks associated with AI-generated content.
Deepfakes continue to wreak havoc
Now nearly anyone can employ easy-to-use, readily available AI software to make content doing and saying things they never actually did - thereby making it easier for bad actors to defraud the public, along with other such crimes.
The danger with deepfakes is in not being able to recognise what is real versus what is AI. As former Chief Information Security Officer at SailPoint, Heather Gantt-Evans, explains to our sister publication Technology Magazine: “By now, everyone has seen fake videos produced by deep learning (DL) and AI techniques, better known as ‘deepfake’ videos.
“However, imagine receiving a phishing email with a deepfake video of your CEO instructing you to go to a malicious URL. Or an attacker constructing more believable, legitimate-seeming phishing emails by using AI to better mimic corporate communications. Modern AI capabilities could completely blur the lines between legitimate and malicious emails, websites, company communications, and videos,” she continues.