Perm do both fails – Big tech will lobby for exceptions only a uniform standard.

It must be said that Big Tech is piling on the pressure: Google, Microsoft, and OpenAI have all pleaded for generative AI to benefit from a regulatory exception in future EU rules. European startups also argue that this AI Act should be careful not to nip European technological sovereignty in the bud... For their part, European parliamentarians argue that excluding generative AI from the regulation would amount to making the Act obsolete before it even sees the light of day. They’re gambling on the “Brussels effect”: the process by which the EU’s strict legislative apparatus ends up being adopted worldwide, because it’s often cheaper to align with the most restrictive standard than to develop different products. This is what led Apple to bring its iPhone chargers in line with the rest of the market, for example.