Overall growth in e-commerce disproves the turn
Stephanie Chevalier, 2024 – Global e-commerce expert specializing in Latin America and Spain. “Global retail e-commerce sales 2014-2027” Statistica, 5/22, https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/ //DH
In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.
World players
Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the largest e-commerce retailer globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in estimated sales, reaching a staggering 1.2 trillion U.S. dollars in online sales.