The infrastructure already exists for cooperative enforcement- the CP provides greater incentives for brands and platforms to cooperate
Sujai Shivakumar, 2021 – former associate director of the Center for Data Innovation, focusing on the impact of data innovation in the retail sector. “How Data-Sharing Partnerships Can Thwart Counterfeits on Online Marketplaces” 3/3,
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CBP is also home to the IPR Center, whose role is to coordinate diverse federal efforts related to interdiction, investigation, and outreach to the public and law enforcement.41 As a part of this effort, rights holders, online marketplaces, payment processers, and companies involved in all points across the supply chain regularly meet with members of the IPR Center to share their best practices, concerns, and suggestions. This information could enable further collaboration on complex cross-cutting challenges, including enhanced information sharing, joint enforcement actions, and specialized, targeted training and outreach. For example, Amazon’s new Counterfeit Crimes Unit is already sharing and analyzing data to assist targeted inspections by CBP aimed at preventing counterfeit products from entering the U.S. markets. Amazon is also working with the IPR Center to develop an “information exchange that will enable industry participants—stores, payment service providers, banks, and shipping companies—to better identify and stop counterfeiters before they can reach consumers.”42