Harris losing swing voters now – Losing swing votes means losing the race
Murray 7/23/24 [Mark; July 23; Mark Murray is a senior political editor at NBC News, “Harris' challenge ahead: Winning over swing voters,” https://www.nbcnews.com/politics/2024-election/kamala-harris-polls-challenge-winning-swing-voters-trump-rcna163188]
Just days after President Joe Biden withdrew from the presidential race, Vice President Kamala Harris has raised stacks of campaign money, she has mostly united and energized the Democratic Party, and she has received the backing of a majority of pledged Democratic convention delegates.
That’s the good news for Harris and Democrats.
But her next challenge may be a much steeper one: winning over the swing and independent voters who have been cool to her previously — but who will be crucial to defeating Republican Donald Trump in November.
Merged polling from the NBC News poll — combining responses from surveys conducted in January, April and July before Biden’s exit — finds Harris not only underwater with those swing voters in terms of her popularity but also with lower net scores than Biden has. There are more voters who don’t yet register strong opinions of her, so the numbers could change as the public side of her campaign gets going in earnest. But it’s a potentially vulnerable starting position, though Trump is in similar territory.