Abjection is codified through a visual politics that recycles deviance into a new commodity for neoliberal expansion. This code interprets all modes of semiotic representation linking together affects to produce a “Resilient subject” that normalizes capitalist control and constant adaptation
James 15. Robin James is an Associate Professor of Philosophy @ UNC Charlotte. “Resilience & Melancholy: Pop Music, Feminism, Neoliberalism, Publisher: Zero Books p. 88-92
Resilience must be performed explicitly, legibly, and spectacularly. Overcoming is necessary but insufficient; to count and function as resilience, this overcoming must be accomplished in a visible or otherwise legible and consumable manner. Overcoming is a type of “affective labor” which, as Steven Shaviro puts it, “is productive only to the extent that it is a public performance. It cannot unfold in the hidden depths; it must be visible and audible” (PCA 49n33) In order to tune into feminine resilience and feed it back into its power supply, MRWaSP has to perceive it as such. “Look,! Overcame!” is the resilient subject’s maxim or mantra. Gender and race have always been “visible identities,” to use philosopher Linda Martin Alcoff’s term, identities strongly tied to one’s outward physical appearance. However, gendered/racialized resilience isn’t visible in the same way that conventional gender and racial identities are visible. To clarify these differences, it’s helpful to think of resilience in terms of a “Look, I overcame!” imperative. “Look, I Overcame!” Is easy to juxtapose to Frantz Fanon’s “Look a Negro!”, which is the touch stone for his analysis of gendered racialization in “The Fact of Blackness.” In both cases, looking is a means of crafting race/gender identities and distributing white patriarchal privilege. But, in the same way that resilience discourse “upgrades” traditional methods for crafting identities and distributing privilege, the “looking” in “Look, I Overcame’” is an upgrade on the “looking” in “Look, a Negro” According to Fanon, the exclamation “Look, a Negro!” racializes him as a black man. To be “a Negro” is to be objectified by the white supremacist gaze. This gaze fixes him as an object, rather than an ambiguous transcendence (which is a more nuanced way of describing the existentialist concept of subjectivity). “The black man,” as Fanon argues, “has no ontological resistance for the white man” (BSWM 110) because, as an object and not a mutually-recognized subject, he cannot return the white man’s gaze (“The Look” that is so important to Sartre’s theory of subjectivity in Being & Nothingness). The LIO narrative differs from Fanon’s account in the same way it differs from Iris Young’s account of feminine body comportment: in resilience discourse, objectification isn’t an end but a means, any impediment posed by the damage wrought by the white/male gaze Is a necessary prerequisite for subjectivity, agency, and mutual recognition. In other words, being looked at isn’t an impediment, but a resource. Resilience discourse turns objectification (being looked at) into a means of subjectificatlon (overcoming). It also makes looking even more efficient and profitable than simple objectification could ever be. Recognizing and affirming the affective labor of the resilient performer, the spectator feeds the performer’s individual overcoming Into a second-order therapeutic narrative: our approbation of her overcoming is evidence of our own overcoming of our past prejudices. This spectator wants to be seen by a wider audience as someone who answers the resilient feminine subject’s hail, “Look, I Overcame’. Just as individual feminine subjects use their resilience as proof of their own goodness, MRWaSP uses the resilience of its “good girls” as proof that they’re the “good guys” — that its social and ethical practices are truly just, and that we really mean it this time when we say everyone is equal. For example, the “resilience” of “our” women is often contrasted with the supposed “fragility” of Third-World women of color. Or, in domestic US race-gender politics, the resilience of some African-American women (their bootstraps-style class ascendance) is contrasted to the continued fragility of other African-American women, and thus used to reinforce class distinctions among blacks. There are a million different versions of this general story: “our” women are already liberated — they saved themselves —but, to riff on Gayatri Spivak, “brown women need saving from brown men.” Most mainstream conversations about Third-World women are versions of this story: discussions of “Muslim” veiling, female circumcision, sweatshops, poverty ‘development.” they’re all white-saviorist narratives meant to display MRWaSP’s own resilience. Look, I Overcame!” upgrades ‘Look, a Negro’ by (a) recycling objectification into overcoming and (b) compounding looking, so that one can profit from others’ resilience, treating their overcoming as one’s own overcoming. This upgrade in white supremacist patriarchy requires a concomitant upgrade in looking.” This shift in looking practices parallels developments in film and media aesthetics. As Steven Shaviro has argued, the values, techniques, and compositional strategies most common in contemporary mainstream Western cinema — like Michael Bay’s Transformers—are significantly different than the ones used in modernist and post-modernist cinema, and that these differences in media production correlate to broader shifts in the means of capitalist and ideological production. Neoliberalism’s aesthetic is, he argues, “post-cinematic.” This post-cinematic aesthetic applies not just to film and media, but to resilience discourse. Its performance practices and looking relations configured by the “Look. I Overcame!” imperative, resilience is, in a way, another type of post-cinematic medium. In the next section I use Shaviro’s theory of post-cinematic media to identify some specific ways in which traditional patriarchal tools are updated to work compatibly with MRWaSP resilience discourse. The looking in the “Look, I Overcame!” narrative is not the same kind of looking described by concepts like “the male gaze” or “controlling images” This looking is a type of deregulated MRWaSP visualization.