E-commerce sustains rampant overconsumption

In conclusion, the intricate relationship between consumer consumption and environmental degradation is multifaceted and; deeply ingrained in societal structures. To mitigate the devastating impacts of climate change and curb environmental degradation, it is imperative to address consumer overconsumption as a fundamental driver of unsustainable resource depletion and ecological harm. This thesis has probed various dimensions of this complex issue, including an exploration of the psychological motivations for overconsumption, the pervasive influence of advertising, the evolution of sustainable business practices, and the challenges of equitable access to green alternatives. Given the systemic barriers discussed that limit access to sustainable options, it is evident that simply relying on individual consumer choices to mitigate environmental harm is insufficient. Therefore, the proposed policy recommendations offer a promising path forward. By addressing the root causes of overconsumption through legislation to curb advertising, transitioning to a circular economy model, enacting robust national policies for sustainable consumption, and integrating environmental education into curricula, societies can shift towards more sustainable consumption patterns. Ultimately, tackling consumer overconsumption requires a holistic approach that combines regulatory measures with societal awareness and education, paving the way for a more environmentally responsible future.