Trademarks provide uniquely good material benefits for women.

When the recession hit in 2007 women took the devastating period as an opportunity to provide for their families while following their passions. Along with increase in female business owners came an increase in registered trademarks owned by women. The National Women’s Business Council commissioned a study in 2012 concerning women business owners and intellectual property, which produced promising results.

According to the study, the number of women who successfully applied for trademark registration has doubled since 1980. While women once owned less than 17% of registered trademarks that number has increased to 33%. These entrepreneurs have overcome the obstacles that impeded other women from protecting their brands. Registration for female business owners is dominated in the fields of education, business/advertising, clothing, entertainment and miscellaneous science and technology.

The women who chose to register their trademark realized that having a registered trademark not only increased their business value but it also increased their business’s credibility.