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The quality of counterfeits continue to rise, reducing risks and lowering costs.

TFL ’18 (TFL, “Nowadays, Counterfeit Goods are “Almost Identical” to the Real Thing”, TFL, Available online: https://www.thefashionlaw.com/counterfeit-goods-are-almost-identical-the-the-real-thing/, 5-24-2018, Accessed 7-28-2024)//ILake

A brief survey of the many of the comments on the video paints a striking picture of the battle that brands now face as the quality and accuracy of counterfeit goods continues to rise. “You know what that means, kids … go buy the fakes and nobody will know,” wrote one follower. “If that’s the case, where do I buy the fake for a cheaper price?” asked another. Finally, “This begs the question, why would anyone waste their time and effort to buy retail Yeezys … when China offers you the exact same shoe for cheaper and it’s always in stock.”

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