Voters want major Gen AI reform, wins bipartisan votes

University of Chicago News; News organization for the University of Chicago, 11/6/24, , Accessed 7/25/24 UChicago Harris/AP-NORC poll shows majority believe AI will increase spread of election misinformation, University of Chicago News, https://news.uchicago.edu/story/poll-finds-bipartisan-concern-about-use-artificial-intelligence-2024-elections AM-COP

The public is worried about thew role AI could play in spreading false election information. Most adults (58%) believe that the use of AI will increase the spread of misinformation during the 2024 presidential election, and those who are more familiar with AI tools are more likely to say its use will increase the spread of misinformation (66% vs 51%).

The survey reveals that about 8 in 10 adults believe that technology companies, social media companies, the news media, and the federal government all share at least some responsibility when it comes to preventing the spread of misinformation by AI.

There is bipartisan support when it comes to a variety of actions to address the use of AI in the election. Majorities favor the federal government banning AI-generated content that contains false or misleading images in political ads (66%), technology companies labeling all AI-generated content made on their platforms (65%), and politicians and the groups that support them pledging not to use AI-generated content in their campaigns (62%).

“The findings highlight that the public is very skeptical about any positive impacts from AI being used in the 2024 presidential elections,” said David Sterrett, a senior research scientist at NORC. “Given all the concerns about AI, majorities of both Democrats and Republicans seem open to various actions to regulate the use of AI ahead of the 2024 election.”