Globalization as a result of modernity weakens the relationship between knowledge and its indigenous roots
Kenneth Tupper 2009 (Adjunct Professor at the University of British Columbia’s School of Population and Public Health, PHD from University of British Columbia, MA and BA from Simon Fraser University) “Ayahuasca healing beyond the Amazon: the globalization of a traditional indigenous practice” [Global Networks Journal Vol. 9 Iss 1] 1471-0374//LC
Giddens (1990: 64) argues that one of the consequences of modernity is global-
ization - 'the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa'. Globalization is thus a function of the 'stretching' of social relations precipitated by the increased space-time distancing and disembedding of modernity. Ayahuasca healing beyond the Amazon
One of the consequences of this has been a subjugation or erasure of the concept of place and knowledge and a privileging of the global spatial flows of information and capital (Escobar 2001). As such, cultural ties to the local seem to be increasingly less important as influential factors in understanding or making meaning of the world.
Tomlinson (1999: 29) calls this weakening of the ties of culture to place deterritorialization, or 'the simultaneous penetration of local worlds by distant forces, and the dislodging of everyday meanings from their "anchors" in the local environment'.